Privacy Policy

Estwing Manufacturing Co., Inc.

Last Updated: July 22nd, 2026 

This Privacy Policy (“ Policy ”) describes the information collected by or on behalf of Estwing Manufacturing Co., Inc. (“ Estwing ,” “ we ,” “ us ,” or “ our ”) through our website https://www.estwing.com/ including all of its subdomains, pages, and portals (collectively, the “ Site ”), and our interactions with you both online and offline (collectively, “ Services ”), and how that information is used and disclosed. If you have questions or concerns about this Policy, please contact us as set forth below.

Privacy laws and guidelines are part of a constantly changing environment. We may modify or update this Policy from time to time. Notice of changes that in our sole discretion are material will be posted on the Site or otherwise communicated to you. All changes will be effective immediately upon posting.

State Supplemental Privacy Notices: If you are a California resident, see the California Privacy Notice below. If you are a Nebraska or Texas resident , please see the Supplemental State Privacy Notice section of this Privacy Policy below.

1. Information We Collect

We may collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to you or your household (“ Personal Information ”) when you use our Services. The Personal Information we collect falls into three categories: (a) information you provide to us, (b) information we collect through automated methods, and (c) information we collect from other sources, each further detailed below. We will collect, use, and disclose such Personal Information pursuant to this Policy and applicable law.

Information You Provide to Us

We collect Personal Information that you provide directly to us. This may occur in the following ways:

General Inquiries: When you contact us, we collect the information you choose to provide, such as your name, email address, phone number, and the content of the message or attachments you submit. We use this information to respond to your request and communicate with you. This includes when you contact us via the Site, when you request service, when you register a product, and when you submit a warranty claim.

Accounts. When you create an account, you must submit your name and email address. If you create a commercial customer account, we will collect additional professional information. When you create an account on our ecommerce platform, Shopify may also collect information in accordance with its privacy practices.

Order & Payment Data. When you make a purchase or place an order online, we use third party PCI-compliant payment processors to help us facilitate payment. For purchases made through our ecommerce platform, payment processing is facilitated by Shopify Payments or other integrated payment providers. Estwing does not receive your credit card, debit card or other financial information when you make a payment-such information is provided directly to our payment processor. However, Estwing does receive information about your purchase and your contact information (e.g., name, email address, mailing address, and phone number). Estwing may keep a record of purchases.

Applying to Work with Estwing. To submit job application materials online to work with Estwing, you will be redirected from our Site to a website operated by a third party. You may be required to create an account with that vendor. We encourage you to review the terms and privacy policy posted on that vendor’s website since this Privacy Policy does not govern your use of that website.

Data Automatically Collected

We may use cookies, web beacons, pixel tags, social widgets, UTM codes and other tracking technologies (collectively “ Tracking Technologies ”) on our Site. Most browsers automatically accept Tracking Technologies. Please refer to Section 9 below for information about your choices regarding Tracking Technologies.

Tracking Technologies we use may collect information such as:

  • IP addresses assigned to the computers and other devices you use
  • Domain server
  • Type of device
  • Browser type, language and resolution
  • Referring website or search engine
  • Operating system
  • Access date and time
  • Clickstream data, including pages viewed and navigation through the Site


 Third-Party Tracking Technologies. The Site may include third-party Tracking Technologies, including those provided by Shopify for our ecommerce platform. These technologies enable us and our providers to collect and track data on user behavior such as page views, clicks, and conversions by our Site visitors and customers. This helps us gain insight into how users interact with our Site and ecommerce platform.

Google Analytics. We use Google Analytics on our main website (estwing.com) to collect and process information about your use of the Site. Google sets Tracking Technologies on your browser or device, which causes your web browser to automatically send information to Google. Google Analytics uses IP addresses to determine approximate location but does not store or report your full IP address. Google uses this information to provide us with reports to better understand and measure how users interact with our Site. To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “ How Google uses data when you use our partners’ sites or apps .” You may download the Google Analytics Opt-out Browser Add-on for each browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google’s “ Google Analytics Cookie Usage on Websites ” page.

Shopify Analytics. Our ecommerce platform at shop.estwing.com uses Shopify’s built-in analytics tools to collect information about your shopping activity. Shopify collects data such as your IP address, device type, browser information, operating system, access times, pages viewed, products viewed, cart activity, checkout and purchase information, traffic sources, and approximate location. For more information about how Shopify handles data, please visit Shopify’s Privacy Policy .

Embedded Content. The Site contains videos and other embedded content provided by Estwing and third parties, including visible content and/or feeds scripts embedded in the Site’s code. This includes videos hosted on YouTube and Vimeo. Estwing and such other parties may collect data about how you interact with such content. For more information about how these platforms handle your data, please review YouTube’s Privacy Policy (https://policies.google.com/privacy) and Vimeo’s Privacy Policy (https://vimeo.com/privacy).

 DNT Signals. Some browsers offer a “Do Not Track” feature that sends a signal to websites that a user does not want to be tracked. There is currently no industry standard for how companies should respond to these signals. As a result, our Site does not respond to Do Not Track signals at this time.

Data from Other Sources.

We may receive Personal Information about you from third parties in limited circumstances. We use this information for the purposes for which it was provided and as otherwise described in this Policy.

2. How We Use Your Information

We use Personal Information that we collect for the following purposes:

 As Stated or Agreed to at the Point of Collection. We use Personal Information for the purposes stated or agreed to (or as is obvious) at the point of collection. For example, we may use your Personal Information to respond to questions, comments, or complaints. We also use your Personal Information as otherwise requested or consented to by you.

Order Fulfillment. We use Personal Information to process and fulfill your orders, including to process payments, ship products, provide order confirmations and updates, and handle returns or exchanges.

Administration. We use Personal Information for administrative purposes, such as complying with audit requirements, managing risks, obtaining professional advice, and understanding user demographics and preferences.

Management of Services. We use Personal Information for Site management, such as troubleshooting problems, improving content and functionality, performing statistical analyses, customizing the Services for you and our other users, and to operate, maintain, and provide features and functions of the Services.

Advertising and Communications. We may use Personal Information to notify you of new products or features of our Services, notify you of changes to our website terms or this Policy, and to send transactional and other communications, including advertising communications. We may use third parties or service providers to deliver communications to you.

To Protect Our Rights and Comply with Laws. We may use Personal Information to protect our legal rights or interests, or those of other parties, including to bring a legal action against you or anyone who may be causing harm to us, our Services, or to other users of the Services. We may also use Personal Information to seek business, financial or legal advice, to respond to legal requests, or to comply with applicable laws, regulations, and reporting obligations.

Create Aggregated and De-Identified Data. We may process Personal Information to create de-identified and aggregated data. Any such deidentified and aggregated data is no longer subject to this Privacy Policy. Estwing is the sole and exclusive owner of such de-identified information.

How We Use Data Collected by Tracking Technologies. We use Tracking Technologies to: (i) make our Site function properly; (ii) provide personalized experiences; (iii) tailor our interactions with you; (iv) provide us with valuable data and statistics about the usage and effectiveness of our Site; and (v) help us improve our Site.

3. Retention of Personal Information

We retain Personal Information only for as long as needed to fulfill the purposes described in this Policy, or as required by applicable U.S. laws. We take reasonable steps to delete Personal Information when it is no longer needed for these purposes or when we are legally required to do so. We may also delete Personal Information if we determine that it is inaccurate, incomplete, or no longer needed for our business operations. When deletion occurs, the information will be removed from active systems, but copies may remain in backup or archival systems where deletion is not practical.

4. Disclosure of Personal Information

We may disclose Personal Information to the following categories of third parties, in compliance with applicable laws:

Affiliates. We may disclose Personal Information to our corporate subsidiaries and affiliates and with their respective officers, directors, employees, and agents for business and marketing purposes.

Vendors and Service Providers. We may disclose Personal Information to vendors and service providers that provide services for us. For example, we may disclose Personal Information to vendors, contractors and business partners to help us host and manage, improve content and functionality of, and support or provide the security of the Site, including our e-commerce platform providers that host and operate our online store. We also disclose Personal Information to vendors that provide marketing and advertising services. In addition, when you place an order via the Services, we collect certain information which will be shared and processed by our service providers. This includes information you submit such as your contact information, payment information, and other information related to your order.

Government Officials / Law Enforcement. We will cooperate with law enforcement and other governmental agencies, and may disclose Personal Information: (i) if we believe in good faith we are legally required to disclose that Personal Information, (ii) if we are advised to disclose Personal Information by our legal counsel, (iii) when necessary to identify, contact or bring a legal action against someone who may cause or be causing harm to, or interfering with the legal rights of, Estwing or any other party, or (iv) as otherwise appropriate and as otherwise permitted by applicable law.

Professional Advisors. We may disclose Personal Information to our professional advisors, such as our attorneys, accountants, financial advisors and business advisors, in their capacity as advisors to Estwing.

Change in Ownership. In the event Estwing is the subject of a change of control or in the event the Services change ownership, in whole or in part, or in the event of a bankruptcy, receivership or a similar transaction, we may disclose Personal Information to the subsequent owner(s).

Other. We may disclose Personal Information to third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).

5. Children's Information

The Services are not directed to children under 16 years of age. We do not knowingly collect, sell, use, or share Personal Information from children under 16. If we obtain actual knowledge that any Personal Information has been provided by a child under the age of 16, we will promptly delete that information. If a parent or legal guardian learns that their child provided us with Personal Information without his or her consent, please contact us and we will make commercially reasonable attempts to delete such Personal Information.

6. Data Security

We use commercially reasonable technical and organizational measures to help secure Personal Information against loss, misuse, unauthorized access, disclosure, and alteration appropriate to the type of Personal Information processed. You understand that no data transmission over the internet can be guaranteed to be 100% secure. While we strive to protect Personal Information, we do not guarantee the security of Personal Information and you provide Personal Information at your own risk.

7. Access from Outside the United States

If you access the Services from outside the United States, please be aware that Personal Information may be transferred to, stored in, and processed in the United States, which may have different data protection laws than your country of residence. By using our Services, you consent to such transfer, storage, and processing.

8. Third-Party Websites

The Services may link to, or be linked from, websites not controlled by us. We are not responsible for third parties’ privacy policies or practices. This Policy does not apply to any third-party websites or to any data that you provide to third parties. You should read the privacy policy for each website that you visit.

We are active on social media, including Facebook, Instagram, TikTok, X (formerly Twitter), and YouTube (“ Social Media ”). Anything you post on Social Media is public information and will not be treated confidentially. Your use of Social Media is governed by the privacy policies and terms of those platforms and not by this Policy. We encourage you to review those policies and terms.

9. Your Choices

  • Tracking Technologies: To disable certain Tracking Technologies, or to update your preferences, please click on the cookie preferences icon on the footer of our Site. You also may be able to disable Tracking Technologies by changing your browser settings, depending on your browser. These features and options are browser and device specific and are not uniform. You can usually find these settings in the options or preferences menu of your browser. If you choose to block Tracking Technologies, certain features of the Site may not work. You cannot disable all Tracking Technologies, such as those that are essential to the functioning of the Site.
  • Marketing Communications and Club Membership: You may sign up for our club membership or mailing list to receive updates on new product releases, special events, and tips on product usage and care. To provide you with information regarding our products and offerings, we may send you promotional materials or other information via email (“ Marketing Communications ”). You may choose to stop receiving Marketing Communications via email by clicking on the “Unsubscribe” link located at the bottom of any marketing email we send to you. Please note that certain emails that are transactional in nature may not contain an unsubscribe link or opt-out instructions.
  • Account Information: If you would like to update or delete certain Personal Information related to your account, you can contact us at privacypolicy@estwing.com or do so within your account settings.

10. Contact Us

If you have questions or concerns regarding this Policy or using one of the following methods:

Phone: 815-397-9558
Email: sales@estwing.com
Estwing Manufacturing Co.
2647 8th Street
Rockford, IL 61109

CALIFORNIA PRIVACY NOTICE

This Section provides additional terms that apply to California Consumers. In the event of a conflict between this Section and the remainder of this Policy, this Section shall take precedence for California Consumers. In this Section only, any capitalized terms not defined in this Policy have the meanings set forth in the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act, and including its implementing regulations (the “ CCPA ”).

The Collection, Source, Purpose and Sharing of Your Personal Information.

Categories of Personal Information. In the last twelve (12) months, we have collected the following categories of Personal Information:

  • Identifiers consisting of: real name, postal address, IP address, email address, and other similar identifiers.
  • Internet Activity consisting of: browsing history, search history, and information regarding a consumer’s interaction with an internet website, or advertisement.
  • Professional or employment-related information consisting of: information contained in your application and resume including past jobs and education.
  • Commercial information consisting of: products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • Personal Information described in subdivision (e) of Section 1798.80 consisting of: name, address, and phone number.

Categories of Sources from Which Personal Information is Collected. The categories of sources from which your Personal Information is collected are described in Section 1 ( Information We Collect ).

Purposes for Collecting Personal Information. We use the categories of Personal Information listed above for business purposes as disclosed in Section 2 ( How We Use Your Information ) and for the following business purposes expressly identified by the CCPA, which fall under one or more of the following categories below:

  • Auditing related to counting unique visitors, verifying positioning and quality of website features, and auditing compliance with this specification and other standards.
  • Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes.
  • Debugging to identify and repair errors that impair existing intended functionality.
  • Providing marketing services to you via email.
  • Undertaking internal research for technological development and demonstration.
  • Other purposes as expressly authorized by the implementing regulations of the CCPA.

Categories of Our Service Providers or Contractors with Whom Personal Information is Disclosed for a Business Purpose. In the last 12 months we have disclosed all the categories of Personal Information listed above for our business purposes. The categories of Service Providers or Contractors with whom we disclose Personal Information in the last 12 months are described above in Section 4 ( Disclosure of Personal Information ).

Categories of Third Parties with Whom Personal Information is Sold or Shared. We do not “sell” or “share” Personal Information as those terms are defined under the CCPA. We do not engage in cross-context behavioral advertising. We do not have any actual knowledge that we have Sold or Shared Personal Information of any individual under the age of 16.

Retention of Personal Information. We retain each category of Personal Information for as long as reasonably necessary to fulfill the purposes for which it was collected, as described in Section 3 ( Retention of Personal Information ) of this Policy, or as otherwise required by applicable law.

Your California Privacy Rights

California Consumers have the right to make the following requests:

  • Right to Know and Access. You have the right to request that we disclose the following information to you regarding our collection and use of your Personal Information:
    • The categories of Personal Information we have collected about you;
    • The categories of sources from which we collect the Personal Information about you;
    • The business or commercial purpose(s) for which the Personal Information was collected, sold, or shared;
    • The categories of third parties with whom we disclose that Personal Information;
    • The specific pieces of Personal Information we collected about you; and
    • The categories of Personal Information that we sold or shared, and the categories of third-party recipients to whom it was sold or shared.
  • Right to Delete. You have the right to request that we delete any of your Personal Information that we collected from you and retained.
  •  Right to Opt-out of “Sale” Practices. You have the right to opt-out of the “sale” of your Personal Information with third parties, as that term is defined under CCPA. We do not currently “sell” or “share” Personal Information as defined under the CCPA.
  • Right to Correct. You have the right to request that we correct inaccurate Personal Information that we maintain about you that you can prove is inaccurate.
  • Right to Non-Discrimination and Retaliation. We will not discriminate or retaliate against you for exercising any of your rights under the CCPA. We may charge a different price or provide a different level or quality of goods or services when that difference is reasonably related to the value of the Personal Information provided to Estwing.
  • Right to Limit. You have the right to direct us to limit our use of your Sensitive Personal Information to what is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services, subject to exceptions. We do not collect Sensitive Personal Information.

How to Exercise Your California Privacy Rights

To exercise your California privacy rights, you may submit your request by emailing us at privacypolicy@estwing.com .

Verifiable Consumer Request. In order to verify your request, we may require additional information to allow us to reasonably verify you are the person about whom we collected Personal Information, and you must describe your request with sufficient detail to allow us to properly understand, evaluate, and respond to your request. This information may vary depending on the Personal Information we already have. If we are unable to verify your identity as required by applicable laws and regulations, we will decline to comply with your request, and let you know why. We may reject or deny your request as permitted or as required by law. We may charge a fee as permitted by the CCPA, such as to process or respond to your request if it is excessive, repetitive, manifestly unfounded, or if we believe the request is fraudulent or submitted for purposes other than exercising applicable privacy rights.

Authorized Agents. You may only make a request to exercise your rights on behalf of yourself, or a parent or legal guardian may make a request on behalf of their minor child. You also have a right to submit requests to exercise your rights under the CCPA through an authorized agent. If an authorized agent submits a request on your behalf, we may require the agent to provide proof that you gave the agent signed permission to submit the request. We may also require you to either (1) verify your own identity directly with us, or (2) directly confirm with us that you provided the authorized agent permission to submit the request. However, we will not require you to resubmit your request in your individual capacity when you use an authorized agent. We will not require a power of attorney in order for you to use an authorized agent to act on your behalf. If your authorized agent holds a power of attorney pursuant to California Probate Code sections 4121 to 4130, the foregoing verification requirements do not apply.

SUPPLEMENTAL STATE PRIVACY NOTICE

This Section provides additional terms that apply to Nebraska and Texas Consumers. In the event of a conflict between this Section and the remainder of this Policy, this Section shall take precedence for Nebraska and Texas Consumers. In this Section only, any capitalized terms not defined in this Policy have the meanings set forth in the Nebraska Data Privacy Act (the “ NDPA ”) and the Texas Data Privacy and Security Act (the “ TDPSA ”). If you are a resident of Nebraska and Texas, these rights apply when you interact with our Services in an individual or household capacity (i.e., not in a business or employment context).

Your Privacy Rights Under NDPA and TDPSA

Nebraska and Texas Consumers have the right to make the following requests with regard to their Personal Information. If a request is manifestly unfounded, excessive, or repetitive, we may charge a reasonable fee to cover administrative costs or may decline to act on the request.

  • Right to Know. You have the right to request confirmation whether or not we are processing your Personal Information and to access such Personal Information.
  • Right to Data Portability. Where your Personal Information is available in a digital format, you have the right to request a copy of Personal Information that you previously provided to us. For Nebraska Consumers, this right applies only where the processing is also completed by automated means, in which case the data will be provided in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another controller without hindrance. For Texas Consumers, the data will be provided in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another controller without hindrance.
  • Request to Delete. You have the right to request deletion of certain of your Personal Information that we have collected.
  • Right to Correction. You have the right to request that we correct inaccuracies in your Personal Information.
  • Right to Opt Out. You have the right to opt out of the processing of Personal Information for purposes of: (a) targeted advertising, (b) the sale of Personal Information, or (c) profiling in furtherance of a decision that produces a legal or similarly significant effect concerning the consumer.
  • Right to Non-Discrimination. You have the right not to be discriminated against for exercising your privacy rights outlined above.

How to Exercise Your State Privacy Rights. To exercise the privacy rights described in this Section, you may submit your request to us by emailing privacypolicy@estwing.com .

Authentication of Your Request. We will require sufficient information to verify your identity and the authenticity of your request. If you do not provide us with sufficient information, we may request additional information to verify your request. Certain types of requests may require additional verification, as we may be subject to higher standards of authentication for such requests. We may reject or deny your request as permitted or as required by law.

Authorized Agent. The NDPA and TDPSA permit the designation of an authorized agent to opt out of the processing of Personal Information for purposes of targeted advertising and the sale of Personal Information on your behalf. If we receive a request from an authorized agent, we will need to verify your identity as the data subject and the agent’s authority to act on your behalf. We may deny a request from an authorized agent if we do not have proof that they are authorized by you to act on your behalf.

Appeal. If we reject or deny your request, you may appeal our decision within a reasonable amount of time after receiving our denial by responding directly to the communication denying your request or by submitting your appeal to privacypolicy@estwing.com . Upon receipt of your appeal, we shall respond in writing of any action taken or not taken within 60 days after receipt. If we deny your appeal, you may have the right to appeal to the Nebraska or Texas Attorney General.